XPlace Neobank
Crypto-backed credit card
Role
- Senior Product Manager
- Product Discovery
Team
Crypto Neobank · Product Squad · 20 members
Scope
- Product Strategy
- Monetization
- User Research
- Unit Economics
- Growth
- Cross-functional Leadership
Link
Problem
Crypto-native users are forced to sell appreciating assets for fiat purchases — creating tax liabilities and reducing investment exposure. Traditional crypto cards lack differentiation due to market saturation.
Solution
Conducted market and user research, identified a key pain point and initiated a product pivot from a crypto card exchange to a neobank credit card company. Built monetization architecture: subscription tiers, interchange, FX, origination and trading fees. Led cross-functional team of 20 through discovery, MVP delivery and growth.
Result
MVP in 3 months. Revenue from $0 to $300K+ MRR within 3 months after launch. LTV +300%. Organic promotion from Web3 influencers, including Anatoly Yakovenko (Solana).
