Beri Zariad
Map clustering & rental funnel
Role
- Product Manager
Team
Power Bank Rental · Product Squad · 6 members
Scope
- Product Discovery
- JTBD Research
- A/B Testing
- Backlog Ownership
- Unit Economics
Link
Problem
Users with critically low battery couldn't find nearby stations on the map and abandoned the rental funnel. High mobile traffic consumption on the map made it worse.
Solution
Conducted field research and JTBD interviews. Initiated backlog reprioritization to fix the funnel bottleneck. Designed location clustering and map optimization logic. Implemented in-app feedback and rating system. Identified opportunity to improve unit economics through payment infrastructure optimization and led SBP integration.
Result
Mobile traffic consumption −40%. Rental conversion +15% among low-battery users. Actionable feedback ×3. Transaction costs −25%.
