Alpha One Exchange
Onboarding & first-trade insurance
Role
- Senior Product Manager
- Growth
Team
Crypto Exchange · Growth Squad · 15 members
Scope
- Product Strategy
- Growth
- A/B Testing
- Unit Economics
- Monetization
- Retention
Link
Problem
Most new users came through referrals but lacked trading experience — low activation and first-trade conversion (5.6%). Low trading frequency constrained volume growth.
Solution
Built financial and unit-economic models to identify growth bottlenecks. Redesigned onboarding and launched first-trade insurance (loss coverage up to $50). Identified low trading frequency as the primary constraint and launched automated trading alongside order matching improvements. Optimized commission mechanics, referral incentives and trader rewards.
Result
Registration → First Trade conversion: 5.6% → 11.2% (+100%). Trading volume: $6M → $55M (+900%). Market share: 0.7% → 2.3%. Active traders: 10.5% → 24.5%. 7-day retention: 23% → 35%.
